The Cornerstones of the Shepard Academy
Task: Imagine that each of your classmates has $500 that they must donate to charity. Your objective for this assignment is to persuade your fellow classmates to donate to the charity you are supporting.
Select and research a charity or organization then develop a persuasive speech following Monroe's Motivated Sequence, citing the sources of information in your speech and submitting a Works Cited page. Deliver a 5-7 minute speech from a delivery outline.
Select and research a charity or organization then develop a persuasive speech following Monroe's Motivated Sequence, citing the sources of information in your speech and submitting a Works Cited page. Deliver a 5-7 minute speech from a delivery outline.
Selecting Your Topic
Research and select one charitable organization that you strongly feel people should support.
Don't go for the obvious - do some research. Look for local, state, national, and international groups. Start with a cause you care about and see what charitable organizations support that cause.
Once you have selected your organization and are able to explain briefly the general cause it supports, submit your choice and the link to the organization's official website to Google Classroom, so that no other student in the class may speak on that organization.
Don't go for the obvious - do some research. Look for local, state, national, and international groups. Start with a cause you care about and see what charitable organizations support that cause.
Once you have selected your organization and are able to explain briefly the general cause it supports, submit your choice and the link to the organization's official website to Google Classroom, so that no other student in the class may speak on that organization.
Researching Your Topic
You will need to conduct research in order to provide necessary evidence to support your NEED and SATISFACTION steps. You may use evidence for other steps as well.
Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any.com sources. Remember that databases can be valuable resources. For you convenience, I've provided the links we've used before.
You will need a minimum of three sources cited in the text of your speech and listed on a works cited page.
Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any.com sources. Remember that databases can be valuable resources. For you convenience, I've provided the links we've used before.
You will need a minimum of three sources cited in the text of your speech and listed on a works cited page.
Knowing Your Sources - Creating an Annotated Bibliography
[This is a warm-up for the NHD annotated bibliography]
A bibliography is a list of sources (books, journals, websites, periodicals, interviews, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).
A bibliography differs from a works cited page in that a bibliography lists all sources considered during the research process, while a works cited page lists only those sources cited in the actual paper.
An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes a summary and/or evaluation of each of the sources.
The sources you use to compile this bibliography will be the research materials you will use to write your persuasive essay/speech . This bibliography must contain 3 sources. Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources. If you have a .com site that you think is credible, please me take a look at it. The annotated bibliography is worth 30 points
Each source has a bibliographic entry following current MLA Style and an annotation which does all of the following:
A bibliography differs from a works cited page in that a bibliography lists all sources considered during the research process, while a works cited page lists only those sources cited in the actual paper.
An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes a summary and/or evaluation of each of the sources.
The sources you use to compile this bibliography will be the research materials you will use to write your persuasive essay/speech . This bibliography must contain 3 sources. Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources. If you have a .com site that you think is credible, please me take a look at it. The annotated bibliography is worth 30 points
Each source has a bibliographic entry following current MLA Style and an annotation which does all of the following:
- Summarize: What is the point of this source? What topics are covered? If someone asked what this source is about, what would you say?
- Assess: After summarizing a source, evaluate it. Who or what is the source of the information? Is the information reliable? Is this source biased or objective? What qualifies this source as an expert on the topic?
- Reflect: Once you've summarized and assessed a source, ask how it fits into your research. Was this source helpful to you? Where will it fit into your argument - Attention step, Need step, Satisfaction step, or Visualization step?
Organizing Your Speech Using Monroe's Motivated Sequence
We used Monroe's Motivated Sequence to develop effective infomercials as a warm-up for our persuasive speeches. To review, Monroe's Motivated Sequence seeks to persuade the audience through a series of five steps: Attention, Need, Satisfaction, Visualization, and Action.
In a persuasive speech the steps are the same, but they appear a bit differently than they did in the infomercials. Study the Sample Outline and Sample Speech.
Charity:
General Purpose:
Specific Purpose:
I. Introduction /The Attention Step: This is the equivalent to the introduction section of an informative speech. You
open with a quote from someone famous or respected, a story (preferably true), or a startling statistic. You
would then give your audience a reason to listen, and preview your speech.
A. Attention-getter
B. Tie to the audience
C. Thesis and preview
II. The Need Step: You need to clearly show that the need/problem exists in society. The problem also needs to be
stated in negative terms and credible evidence used to demonstrate that this is a real issue. Students
frequently skimp on this step because they mistakenly believe the audience members are as aware of the issue
as they are. Don’t make this mistake. Your audience is probably much less aware of the issue than you think.
III. The Satisfaction Step: So, now that you’ve established that there is a problem, the next thing you do is introduce
the organization and what it is doing to address the issue. You will need to have thoroughly researched your
charity to be able to persuade your audience of the worthiness of your charity.
IV. The Visualization Step: In this step, you need to create a visual image of your audience taking action. There are
two ways to do this: show your audience members how great the world is because of the charity's work, or show
them how terrible the world will be without it, or both. Consider using testimonials from people who have been
impacted by the charity. You have appealed to your audience’s logical side by using statistics and facts in the
previous steps, now you can appeal to their emotions and desires.
V. Conclusion / The Action Step: This would be similar to the conclusion portion of an informative speech. You
signal the end of your speech, you recap the need, the satisfaction, and the visualization steps, and then you ask
them to take action. It may feel weird, but tell them exactly what you want them to do now.
A. Brake light / Transition
B. Summary
C. Tie back to audience
D. Call to Action
[Begin Works Cited page on the next page of the document]
Sample Speech Topic: Ovar-Coming Together
General Purpose: To persuade
Specific Purpose: After listening to my speech, my audience will be able to explain the serious issue of ovarian cancer and what Ovar-Coming Together is doing to reduce the number of women who die from the disease. My audience will donate their money to my cause.
I. Introduction [Attention]
A. We all know about breast cancer, lung cancer, various blood cancers like leukemia.
B. But did you know that there is a kind of cancer that
1. Can strike at any age?
2. Has no test to screen for it routinely?
3. And has symptoms that are hard to pinpoint and often diagnosed as other illnesses
4. That 1 in 73 women have a chance of getting in her lifetime?
C. Ovarian cancer presents a health crisis to women for which there is not cure; fortunately, there is an
organization right here in Indiana dedicated to improving the lives of women diagnosed with this terrible
disease.
II. Need
A. Ovarian cancer is the 4th most common form of cancer for women and is one of the deadliest forms of cancer.
1. 1 out of every 73 women will be diagnosed in her lifetime.
2. The National Cancer Institute estimates that in 2010, approximately 21,880 American women were
diagnosed with ovarian cancer.
3. and 13,850 women died from this disease.
B. One of the reasons this disease is so deadly is because it is very difficult to detect.
1. According to the National Cancer Institute, approximately 63% of women are diagnosed in Stage 3.
2. Of these women, only about 27% will live for more than 5 years after they are diagnosed.
C. The disease is difficult to detect for a couple of reasons.
1. There is no test that screens for ovarian cancer.
a. Pap smears, or pelvic exams, screen for cervical cancer, not ovarian cancer.
2. Symptoms of ovarian cancer do not seem like they are serious enough to worry about. Ovarian Cancer
Awareness list some of the symptoms as women experiencing:
a. bloating
b. having to go to the bathroom more often
c. nausea, indigestion, gas, constipation or diarrhea
d. feeling full quickly after eating
e. abdominal pain or discomfort
f. back pain
g. shortness of breath
h. fatigue
3. Ovar’Coming Together, Indiana’s Ovarian Cancer resource organization, says that these symptoms persist
for more than 2 or 3, and generally women have the sense that something “is just not right” with their body.
4. The symptoms are subtle changes from what is normal for them.
D. But 1 in 72 women will be diagnosed with ovarian cancer in her lifetime.
1. Only 15% of women will be diagnosed in Stage 1, the only stage with a 5-year survival rate of more than
90%.
2. And only 16% of women will be diagnosed in Stage 2.
3. Only just over 70% of these women survive for more than 5-years after being diagnosed.
4. That leaves 70% of the women who are diagnosed with about a 25% chance of living more than 5 years after
diagnosis.
5.Essentially, this disease is a death sentence for the majority of women who are diagnosed.
Transition: But there is an organization, here in Indiana dedicated to giving women a better chance of beating
this disease.
III. Satisfaction
A. Ovar’Coming Together was started in 1995 by 3 women who were diagnosed with Ovarian Cancer.
B. The organization is dedicated to improving the lives of women diagnosed with the disease
1. One way the organization directly impacts the lives of women diagnosed with ovarian cancer is through
Project HOPE, which stands for “Helping Ovarian Patients Endure.”
2. This project consists of supplying each and every woman diagnosed with the disease with a packet
containing all the necessary information she will need to combat this disease, and find necessary support to
help her and her family cope.
C. Ovar’Coming together is also dedicated to decreasing the number of women who die from this disease.
1. Their main strategies for reducing the number of women who die from this disease are
a. Creating awareness through education.
b. Funding research for detection and a cure through donations and charity events.
i. One of the charity events last year was the 2010 Run/Walk that was held on September 25th in downtown Indianapolis.
ii. The event consisted of a 4-mile run, 3-mile walk, or 1-mile family walk, and had other activities as
well.
iii. Over 1500 people participated, a record for this event.
iv. The event raised $65,000.
2. Coming up on May 5 is the Bag Event.
a. Last year, this event raised over $30,000.
b. The event is a charity dinner where more than 300 new designer bags are auctioned off to attendees.
Transition: There is no question that Ovar’Coming Together is making strides to decrease the number of
women who die each year by increasing awareness of the disease and raising funds for cancer research. But
fewer people recognize this cancer as a significant threat, the way that breast cancer and other cancers have
been recognized.
IV. Visualization
A. Imagine what it would be like for you, your mother, or your sister. After experiencing months of stomach aches
and nausea, after trip after trip to the doctor and your doctor dismisses your symptoms as irritable bowel
syndrome. When visiting a hospital after being dissatisfied with your own doctor’s conclusion and experiencing
excruciating pain, a resident physician, just completing her licensing, asks to examine you only to find a mass
so large in your abdomen that it won’t even fit on an ultrasound screen.
B. For Sue Edwards, a 39year-old mother of two, this was her reality. She was sent for immediate surgery when
the doctor confirmed that the mass was inflamed and was likely burst. The surgery was risky and she didn’t
even have time to race home to see her children beforehand; she was terrified she was going to die on the
operating table. The surgery took 4 hours to remove a tumor the size of a rugby ball that was very difficult to
separate from her internal organs. She spent the next 7 days in the hospital, 2 of them in intensive care
before being released and starting chemotherapy.
C. For the rest of her life, Sue, like every other ovarian cancer survivor will live in constant threat of the disease for
the remainder of her life because there is no such thing as remission for this type of cancer.
D. If Sue and her doctor were more aware of the disease, could it have been diagnosed before the rugby- ball
tumor? If there were sufficient research funding to develop an effective screening method, could all of this have
been avoided?
V. Conclusion [Action Step]
A. The truth is that we won’t know the answer to those questions until we have the funding to develop a screening
method and people, women and men, are aware of this horrible disease and its symptoms.
B. Ovar’Coming Together is working to make that happen.
C. Join us in our fight against ovarian cancer. There are several ways to join us in this battle.
a. Attend the 2011 Bag Event on May 6th. You can register on our website or Ovariancancerin.org
b. You can make a donation if you are unable to attend.
D. Donations are always welcome and are always tax- deductible.
E. If you are unable to make a donation and simply want to lend a hand, then volunteer for Ovar’Coming Together.
a. We are always looking volunteers to help us plan special events, like the Bag Event.
b. We are also looking for volunteers to speak about ovarian cancer at various events, to work at the
Ovar’Coming. Together booth at health fairs, to work at events like the Run/Walk.
F. You can make donations or find information to get involved as a volunteer by visiting our website at
http://ovariancancerin.org/
G. Ovarian cancer has been a silent killer. Together, we can have a voice to save the lives of our mothers,
grandmothers, sisters, and even ourselves.
In a persuasive speech the steps are the same, but they appear a bit differently than they did in the infomercials. Study the Sample Outline and Sample Speech.
Charity:
General Purpose:
Specific Purpose:
I. Introduction /The Attention Step: This is the equivalent to the introduction section of an informative speech. You
open with a quote from someone famous or respected, a story (preferably true), or a startling statistic. You
would then give your audience a reason to listen, and preview your speech.
A. Attention-getter
B. Tie to the audience
C. Thesis and preview
II. The Need Step: You need to clearly show that the need/problem exists in society. The problem also needs to be
stated in negative terms and credible evidence used to demonstrate that this is a real issue. Students
frequently skimp on this step because they mistakenly believe the audience members are as aware of the issue
as they are. Don’t make this mistake. Your audience is probably much less aware of the issue than you think.
III. The Satisfaction Step: So, now that you’ve established that there is a problem, the next thing you do is introduce
the organization and what it is doing to address the issue. You will need to have thoroughly researched your
charity to be able to persuade your audience of the worthiness of your charity.
IV. The Visualization Step: In this step, you need to create a visual image of your audience taking action. There are
two ways to do this: show your audience members how great the world is because of the charity's work, or show
them how terrible the world will be without it, or both. Consider using testimonials from people who have been
impacted by the charity. You have appealed to your audience’s logical side by using statistics and facts in the
previous steps, now you can appeal to their emotions and desires.
V. Conclusion / The Action Step: This would be similar to the conclusion portion of an informative speech. You
signal the end of your speech, you recap the need, the satisfaction, and the visualization steps, and then you ask
them to take action. It may feel weird, but tell them exactly what you want them to do now.
A. Brake light / Transition
B. Summary
C. Tie back to audience
D. Call to Action
[Begin Works Cited page on the next page of the document]
Sample Speech Topic: Ovar-Coming Together
General Purpose: To persuade
Specific Purpose: After listening to my speech, my audience will be able to explain the serious issue of ovarian cancer and what Ovar-Coming Together is doing to reduce the number of women who die from the disease. My audience will donate their money to my cause.
I. Introduction [Attention]
A. We all know about breast cancer, lung cancer, various blood cancers like leukemia.
B. But did you know that there is a kind of cancer that
1. Can strike at any age?
2. Has no test to screen for it routinely?
3. And has symptoms that are hard to pinpoint and often diagnosed as other illnesses
4. That 1 in 73 women have a chance of getting in her lifetime?
C. Ovarian cancer presents a health crisis to women for which there is not cure; fortunately, there is an
organization right here in Indiana dedicated to improving the lives of women diagnosed with this terrible
disease.
II. Need
A. Ovarian cancer is the 4th most common form of cancer for women and is one of the deadliest forms of cancer.
1. 1 out of every 73 women will be diagnosed in her lifetime.
2. The National Cancer Institute estimates that in 2010, approximately 21,880 American women were
diagnosed with ovarian cancer.
3. and 13,850 women died from this disease.
B. One of the reasons this disease is so deadly is because it is very difficult to detect.
1. According to the National Cancer Institute, approximately 63% of women are diagnosed in Stage 3.
2. Of these women, only about 27% will live for more than 5 years after they are diagnosed.
C. The disease is difficult to detect for a couple of reasons.
1. There is no test that screens for ovarian cancer.
a. Pap smears, or pelvic exams, screen for cervical cancer, not ovarian cancer.
2. Symptoms of ovarian cancer do not seem like they are serious enough to worry about. Ovarian Cancer
Awareness list some of the symptoms as women experiencing:
a. bloating
b. having to go to the bathroom more often
c. nausea, indigestion, gas, constipation or diarrhea
d. feeling full quickly after eating
e. abdominal pain or discomfort
f. back pain
g. shortness of breath
h. fatigue
3. Ovar’Coming Together, Indiana’s Ovarian Cancer resource organization, says that these symptoms persist
for more than 2 or 3, and generally women have the sense that something “is just not right” with their body.
4. The symptoms are subtle changes from what is normal for them.
D. But 1 in 72 women will be diagnosed with ovarian cancer in her lifetime.
1. Only 15% of women will be diagnosed in Stage 1, the only stage with a 5-year survival rate of more than
90%.
2. And only 16% of women will be diagnosed in Stage 2.
3. Only just over 70% of these women survive for more than 5-years after being diagnosed.
4. That leaves 70% of the women who are diagnosed with about a 25% chance of living more than 5 years after
diagnosis.
5.Essentially, this disease is a death sentence for the majority of women who are diagnosed.
Transition: But there is an organization, here in Indiana dedicated to giving women a better chance of beating
this disease.
III. Satisfaction
A. Ovar’Coming Together was started in 1995 by 3 women who were diagnosed with Ovarian Cancer.
B. The organization is dedicated to improving the lives of women diagnosed with the disease
1. One way the organization directly impacts the lives of women diagnosed with ovarian cancer is through
Project HOPE, which stands for “Helping Ovarian Patients Endure.”
2. This project consists of supplying each and every woman diagnosed with the disease with a packet
containing all the necessary information she will need to combat this disease, and find necessary support to
help her and her family cope.
C. Ovar’Coming together is also dedicated to decreasing the number of women who die from this disease.
1. Their main strategies for reducing the number of women who die from this disease are
a. Creating awareness through education.
b. Funding research for detection and a cure through donations and charity events.
i. One of the charity events last year was the 2010 Run/Walk that was held on September 25th in downtown Indianapolis.
ii. The event consisted of a 4-mile run, 3-mile walk, or 1-mile family walk, and had other activities as
well.
iii. Over 1500 people participated, a record for this event.
iv. The event raised $65,000.
2. Coming up on May 5 is the Bag Event.
a. Last year, this event raised over $30,000.
b. The event is a charity dinner where more than 300 new designer bags are auctioned off to attendees.
Transition: There is no question that Ovar’Coming Together is making strides to decrease the number of
women who die each year by increasing awareness of the disease and raising funds for cancer research. But
fewer people recognize this cancer as a significant threat, the way that breast cancer and other cancers have
been recognized.
IV. Visualization
A. Imagine what it would be like for you, your mother, or your sister. After experiencing months of stomach aches
and nausea, after trip after trip to the doctor and your doctor dismisses your symptoms as irritable bowel
syndrome. When visiting a hospital after being dissatisfied with your own doctor’s conclusion and experiencing
excruciating pain, a resident physician, just completing her licensing, asks to examine you only to find a mass
so large in your abdomen that it won’t even fit on an ultrasound screen.
B. For Sue Edwards, a 39year-old mother of two, this was her reality. She was sent for immediate surgery when
the doctor confirmed that the mass was inflamed and was likely burst. The surgery was risky and she didn’t
even have time to race home to see her children beforehand; she was terrified she was going to die on the
operating table. The surgery took 4 hours to remove a tumor the size of a rugby ball that was very difficult to
separate from her internal organs. She spent the next 7 days in the hospital, 2 of them in intensive care
before being released and starting chemotherapy.
C. For the rest of her life, Sue, like every other ovarian cancer survivor will live in constant threat of the disease for
the remainder of her life because there is no such thing as remission for this type of cancer.
D. If Sue and her doctor were more aware of the disease, could it have been diagnosed before the rugby- ball
tumor? If there were sufficient research funding to develop an effective screening method, could all of this have
been avoided?
V. Conclusion [Action Step]
A. The truth is that we won’t know the answer to those questions until we have the funding to develop a screening
method and people, women and men, are aware of this horrible disease and its symptoms.
B. Ovar’Coming Together is working to make that happen.
C. Join us in our fight against ovarian cancer. There are several ways to join us in this battle.
a. Attend the 2011 Bag Event on May 6th. You can register on our website or Ovariancancerin.org
b. You can make a donation if you are unable to attend.
D. Donations are always welcome and are always tax- deductible.
E. If you are unable to make a donation and simply want to lend a hand, then volunteer for Ovar’Coming Together.
a. We are always looking volunteers to help us plan special events, like the Bag Event.
b. We are also looking for volunteers to speak about ovarian cancer at various events, to work at the
Ovar’Coming. Together booth at health fairs, to work at events like the Run/Walk.
F. You can make donations or find information to get involved as a volunteer by visiting our website at
http://ovariancancerin.org/
G. Ovarian cancer has been a silent killer. Together, we can have a voice to save the lives of our mothers,
grandmothers, sisters, and even ourselves.
Speaker Support
To help your audience identify your charity or organization, include a single slide showing the logo or name of your group. You may choose to display the slide at the beginning [Attention Step] or wait until the Satisfaction step.